Contracting for E-mall Services: “performance-based” Transfers and Countervailing Incentives
نویسندگان
چکیده
We discuss an agency model for an e-market place. When a marketplace goes from brick-and-mortar to virtual, incentive issues of e-mall providers become significant because contracting for an e-mall service can be “outcome-based.” We discuss the internet firm’s incentives associated with the cost of operating an e-mall and different types of optimal contracting policy. Department of OMIS, Leavey School of Business, Santa Clara University, Santa Clara CA 95053 [email protected] Department of Economics, Leavey School of Business, Santa Clara University, Santa Clara CA 95053 [email protected]
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